ISSUES AND COMMENTARY

Sarah Waddington Sarah Waddington

Making the leap from agency boss to agency adviser

I’m the UK’s only Chartered director and Chartered PR practitioner. Having a background in management and communications is a powerful skillset in a professional advisory role. Directors need strong leadership capabilities; to design and embed vision and values; to engage with stakeholders; and to focus on risk and crisis preparedness. All of these, as well as futures and foresights work and public affairs, sit firmly within the strategic public relations (PR) professional’s toolkit.

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Sarah Waddington Sarah Waddington

Women of the Decade accolade for Sarah Waddington CBE

The Women Economic Forum celebrated its 100th event in London from 28-31 October 2023, gathering under the theme of Economic Cooperation for Recovery and Resilience: Empowering SHEconomy. North East leader Sarah Waddington CBE scooped a Women of the Decade award for her voluntary work and activism.

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Sarah Waddington Sarah Waddington

Book review: Why Governments Get It Wrong And How They Can Get It Right by Dennis C. Grube

In this informative and engaging read, Cambridge professor Dennis C. Grube looks at why Government policy sometimes gets it completely wrong. It misses on one key point - Grube’s idealistic stance fails to consider that sometimes political leaders don’t actually have the electorate at heart because they’re more interested in serving their financial backers.

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Sarah Waddington Sarah Waddington

How to become an IoD Chartered Director

The Chartered Director qualification from the Institute of Directors (IoD) provides strategic insight and governance expertise that enhances your skills as a director.

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